Use Bonus Material To Wow, Impress
(VIP Privileged Information)
& Build Raving Fans
You’ve worked hard on your online course, so it’s sure to add a lot of value to your viewers. A great way to add even more value, and to thank and reward your subscribers, is by offering bonus material.
One Way To Add Bonus Material
The ideal length for an online course is five to seven modules. If you make it much bigger than that, you're going to overwhelm your participants and your course may lose focus. It needs to be just long enough to tackle one learning task completely. Adding bonus material allows you to add to the course without extending it. The bonus material is thus a supplement to your overall course.
If you find that you have too many modules, you can look at your modules and pick one that acts as either a great summary, or adds in material that is unique or will tremendously help your viewers. Remove this module and offer it as a "bonus section" instead.
Bonus Material = Bonus Content
Bonus material allows you to add more something to the course that's not strictly on-topic. Good courses proceed in a logical order and help a student learn how to do one specific task. Your bonus material can offer something extra that's related, but not related enough to be part of the course.
For example, you might offer a course on setting up and managing a successful blog. The modules start with the technical aspects of setting up the blog, and then cover how to come up with ideas for content, and finally some tips on driving traffic to your blog. If adding an audio version of your blog posts is a technique you've used to great success in the past, you might offer an additional report on creating audio posts, which will greatly add to your course and give your listeners another way to reach their audiences.
Create Additional Perceived Value
Bonus content adds value to your course. It has a powerful psychological effect. If you have a course with seven modules versus a course with six modules and a bonus report, the latter will be perceived as having more value. The idea that it's an extra bonus makes the buyer feel like they're getting something extra, even if the volume of information is actually the same.
Finally, adding extra bonus material is a good way to set your course apart from other similar courses. It gives you just a bit extra over the competition and can be a unique selling point for your course.
If you want to add bonus material, anything that provides valuable information, additional tips, or additional ways to profit from what they learned, are excellent choices.
Bonus Material Ideas
- Workbooks or worksheets to go along with the course
- Checklists for tasks from the course
- An eBook or report on a related topic
- A quick-start guide that helps the student apply what they've learned in the course
- Resource guides with online resources related to the course content
- Access to a private online community (students can discuss the course content and share ideas)
- Live Q&As
- On-on-one coaching
- Expert interviews with people in your niche
- Graphics to help with the information from the course
- Templates for tasks from the course
- Infographics and flowcharts
It takes some work to create additional content, but it can be a great bonus for your course participants. It doesn't have to be anything that takes you too much time, but just something extra that adds additional value!